Sweat Treats – The Latest Rage in Yerushalayim
by Yeshiva Guy
From the Plaza’s (in Jerusalem) lobby menu:
And while I only have the greatest respect for Israel’s marketing and PR gurus (NOT), this one takes the cake. The sweat sweet cake. Anyone know why in the world they don’t have a native English speaker scan these for spelling errors?
No, that would deprive us (native English speakers) of one of the greatest sports we participate in while in Israel – finding English spelling/usage errors in menus, etc.!
I hear that! It’s true. I chap tremendous (perverse?) satisfaction busting all these grammatical/usage/spelling errors.
Do you happen to know of the restaurant Gong? If so, do you know if it moved? Or did it close down?
I’ve heard of it- supposed to be good food, but my Kashrus guy didn’t OK it, so I never ended up going/keeping track of it.
Sorry I can’t help.
I believe it is still open.
Have you actually tried the cookies? Maybe…?
Seriously, one thing for you native speakers of English to keep in mind is that Israelis hear English in a different way. It took me a year-long English pronunciation course in Tel Aviv university to figure out that Sheep and Ship sound differently in English. Try this: ask an Israeli Hebrew speaker if there’s a different between the two words. Or ask them to read out loud “low” and “law”. Or try: “mud”, “mad”, “med”, “mode”, “mood”, “mod”, “mid”, “mead” .
The funniest is when they/we actually try to imitate the accent, without understanding the difference in pronunciation. When you try to make it sound “American” but get the wrong pronunciation, it really can get awkward, especially if you’re trying to discuss peace, talk about changing the sheets or order a coke.
Interesting. Never looked at it like that…but why wouldn’t they simply outsource the work to a native speaker???
Also- I’m very curious about this; do we perform the same errors in Ivrit?
I have the same question. Maybe don’t outsource the work, but pull in any American off the street, they’re a dime a dozen, and they’ll fix it for you. I would proof every menu in Yerushalayim for free, just ask me!
Someone who does this professionally once told me that the reason is…they just don’t care. Oh well.
lol love it. I’m excited to come to Israel